Free BookSustainable Marketing of Cultural and Heritage Tourism (Routledge Critical Studies in Tourism Business and Management)

[Read.4GGn] Sustainable Marketing of Cultural and Heritage Tourism (Routledge Critical Studies in Tourism Business and Management)

[Read.4GGn] Sustainable Marketing of Cultural and Heritage Tourism (Routledge Critical Studies in Tourism Business and Management)

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Book Details :
Published on: 2010-04-19
Released on: 2010-04-19
Original language:

Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive economic and social impacts but can also have negative impacts on communities and regions. This book draws together and links ideas of tourism from sustainable marketing perspectives and embeds it within a heritage management setting. Through a discussion and analysis of existing literature and practices this book aims to propose a marketing strategy framework grounded in sustainable principles that can be used to sustain and preserve the authenticity of cultural heritage for future generations, whilst appealing to the suppliers, the regulators, and the consumers. The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles. This is followed by a pragmatic examination of the proposed framework from the shaper’s (provider’s) perspective. The material presented in this book is not merely an agglomeration of documented secondary research, but the theoretical concepts are grounded in empirical research and interactive discussions with students and the travel and tourism industry. A variety of heritage institutions across the globe are used as starting points to test the applicability of the proposed paradigm: these include museums, historic house museums, heritage hotels/resorts, festivals, and heritage merchandize.This is a timely offering to a growing and vibrant area of research; what is most pertinent is that it is a thorough and fresh take on the topic with primary research included. It will find a place in student materials for a variety of courses and it should be read by practicing academics and researchers. Home Taylor & Francis Group Books. Taylor & Francis Group publishes books for all levels of academic study and professional development across a wide range of subjects and disciplines. Ecotourism - Wikipedia Ecotourism is a responsible tourism which conserves the environment and sustains the well being of local people. It... Builds environmental awareness Taylor & Francis : Product Search Alternative Medicine; Anthropology; Archaeology and Museum Studies; Architecture; Asian Studies; Behavioral Sciences; Biological Sciences; Biotechnology; Building BibMe: Free Bibliography & Citation Maker - MLA APA ... Using other peoples research or ideas without giving them due credit is plagiarism. Since BibMe makes it easy to create citations build bibliographies and ... T. Ramayah Online Selected Journal Articles** Impact Factor Journals Forthcoming in 2017. Mostafa Rasoolimanesh Christian M. Ringle Mastura Jaafar & T. Ramayah. Consumer behaviour in tourism: Concepts influences and ... Scott A. Cohen Faculty of Business Economics and Law School of Hospitality and Tourism Management University of Surrey Guildford GU2 7XH UK Correspondence s ... event_2016_canterbury - ATLAS Special track 2. Reflections on Contemporary Cultural Tourism Led by Sarah Dance Project Director Culture Kent. This Special Track aims to draw out both academic ... Supporting innovation for tourism development through ... a Welsh Centre for Tourism Research Cardiff School of Management Cardiff Metropolitan University Western Avenue Llandaff Cardiff South Glamorgan Wales CF5 2YB ... Anthropology Review Database - Buffalo All review items as of February 2 2017. [most recent items only] The following item(s) are available for review (in order received). If you would like to review ... Sustainable tourism - Wikipedia Sustainable tourism is the concept of visiting a place as a tourist and trying to make only a positive impact on the environment society and economy. Tourism can ...
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